How to Make Money on Facebook: The Ultimate Guide for 2025

Vivan Mehta

Facebook is no longer just a place to share photos, updates, and memes. It has grown into one of the biggest platforms for making money online. If you’re wondering how to make money on Facebook in 2025, this ultimate guide is for you. We’ll walk you through every possible way to earn from Facebook, step-by-step, using simple and easy-to-understand language.

Why Facebook Is Still a Goldmine in 2025

Huge Number of Active Users

Facebook has over 2.9 billion monthly active users in 2025. That means a lot of people are online, every single day. This gives you a great chance to reach a big audience for your content, product, or business.

Multiple Ways to Earn

Unlike other platforms, Facebook gives you many options to earn. You can post videos, go live, sell products, or even create groups and pages to attract followers.

Strong Ecosystem

Facebook connects well with Instagram, Messenger, and WhatsApp. This makes it easier to grow your brand and reach more people.

Requirements to Start Earning on Facebook

Before you start making money, you need to meet some basic rules set by Facebook.

Monetization Eligibility

  • You must be at least 18 years old

  • You need to follow Facebook’s Community Standards

  • You must live in a country where Facebook monetization is available

  • Your page or profile must be active and have original content

    • Build Your Audience

    Most Facebook earning options require a minimum number of followers and video views. For example, In-Stream Ads need:

  • 10,000 Page followers

  • 600,000 total minutes viewed in the last 60 days

  • At least 5 active video uploads

    • Top Ways to Make Money on Facebook in 2025

    How to Create a Facebook Business Manager – Step-by-Step Guide | ADM

    In-Stream AdsWhat Are In-Stream Ads?

    These are short ads that play before, during, or after your video. You earn money when people watch these ads.

    How to Use It

  • Create a Facebook Page

  • Post videos longer than 1 minute

  • Enable in-stream ads from Facebook Creator Studio

    • Tips

  • Make engaging videos that people will watch till the end

  • Use catchy titles and thumbnails

    • Facebook StarsWhat Are Stars?

    Facebook Stars let your viewers send you virtual gifts during live videos or reels. Each Star is worth money.

    How to Earn With Stars

  • Go live often and interact with your fans

  • Ask your viewers to support you with Stars

  • Enable Stars in your Creator Studio settings

    • Reels Bonus ProgramWhat Is It?

    Facebook pays you a bonus when your short videos (Reels) get a lot of views. This program rewards creators who make viral content.

    How to Qualify

  • Post Reels regularly

  • Follow Facebook’s guidelines

  • Apply through the Creator Studio if invited

    • Tips for Viral Reels

  • Use trending music

  • Keep your videos short and fun

  • Post consistently

    • Paid SubscriptionsWhat Are Paid Subscriptions?

    You can offer special content to your fans for a monthly fee. Subscribers get access to exclusive posts, badges, and more.

    How to Set Up

  • Build a loyal fan base

  • Enable subscriptions on your Page

  • Share premium content for paying members

    • Facebook Marketplace & ShopSell Physical or Digital Products

    You can use Facebook Marketplace to sell items locally or set up a Facebook Shop to sell products online.

    How to Use It

  • List your products with good photos and descriptions

  • Promote your shop using Facebook Ads

  • Offer good customer service to build trust

    • Affiliate MarketingWhat Is It?

    You promote other people’s products and earn a commission for every sale made through your special link.

    How to Start

  • Join affiliate programs (like Amazon, ShareASale, etc.)

  • Share your affiliate links in posts, videos, and stories

  • Recommend products you trust

    • Brand Partnerships & Sponsored ContentWhat Is It?

    Brands pay you to talk about their products in your videos or posts.

    How to Get Sponsors

  • Grow your audience and engagement

  • Use Facebook’s Brand Collabs Manager

  • Create a media kit with your stats and niche

    • Monetizing Facebook GroupsWhat Are Facebook Groups?

    They are communities where people with the same interests connect. You can create your own group and make money by offering value.

    How to Earn From Groups

  • Offer paid memberships or premium content

  • Sell digital products or services

  • Promote affiliate links or your own store

    • How to Grow Your Presence and Reach on FacebookContent Strategy

  • Post regularly (at least 3-5 times a week)

  • Use a mix of videos, images, and text posts

  • Create helpful or entertaining content that people love to share

    • Best Time to Post

  • Test and see when your audience is most active

  • Generally, mornings (9 AM to 11 AM) and evenings (6 PM to 9 PM) work well

    • Engage With Your Audience

  • Reply to comments and messages

  • Ask questions in your posts

  • Create polls and fun interactions

    • Use Facebook Analytics

  • Track what types of posts perform best

  • Use data to improve your strategy

    • Tools & Features to Boost Your IncomeMeta Business Suite

    This free tool helps you schedule posts, track performance, and manage multiple accounts in one place.

    Facebook Creator Studio

    Use this to upload videos, check your monetization status, and get insights into your earnings.

    Automation Tools

    Use tools like Buffer, Hootsuite, or Later to plan and schedule content in advance.

    AI Tools for Content Ideas

    Use AI writing or video tools to get ideas, generate captions, or even edit videos quickly.

    Common Mistakes to AvoidBreaking Rules

    If you violate Facebook’s policies, your monetization can be turned off. Always read and follow the rules.

    Being Inconsistent

    If you don’t post regularly or stop engaging with your audience, you may lose followers and views.

    Relying on One Income Source

    Try to use multiple ways to earn so you don’t lose all income if one method stops working.

    Frequently Asked Questions (FAQs)

    How Long Does It Take to Start Earning?

    It depends. Some people start earning in 2–3 months, while others may take longer. The key is to stay consistent and keep improving.

    Can I Earn Without Showing My Face?

    Yes. Many people post voice-over videos, screen recordings, or animated content without ever showing their face.

    Is Facebook Monetization Available Everywhere?

    No. Some features are only available in certain countries. You can check your eligibility in Facebook’s Creator Studio.

    Conclusion

    Facebook offers many ways to earn money in 2025. Whether you love making videos, going live, selling products, or just posting content, there’s something for everyone. Start by building your audience, follow Facebook’s rules, and pick the monetization methods that suit you best.

    Remember: success doesn’t happen overnight. Stay patient, be creative, and keep learning. Facebook can be your full-time income source if you use it wisely.